The Motivational Differences between Active and Passive Candidates:
Most companies have established a recruiting process that works successfully for hiring active candidates. Some companies have tried to hire passive candidates utilizing this same process…and have quickly failed because they didn’t first understand the characteristics of the type of talent they were dealing with.
Secondly, they didn’t train their staff appropriately or determine if their current staff has the skill-set to attract this talent.
Thirdly, they didn’t implement the necessary recruiting/hiring process changes to hire passives.